DEEP ROOTS. FRESH THINKING.
In the South our roots run deep. That gives us the strength to keep branching out, reaching high. FirstBank’s history of success is grounded in our fresh approach to banking that is more local, more accessible and more empowering. Which is why switching to FirstBank feels like a breath of fresh air.
We’re growing because community banking has come full circle to be the full service answer to 21st Century banking. Over three decades and a growing net worth that is now in the billions, we have never compromised our vision of authentic local banking, even as we expanded into the South’s iconic cities, from Nashville to Memphis.
We’re introducing a better money market that moves when Prime does to give you the best interest rates available. Our new FirstRate Money Market means you’ll have a rate that keeps up with Prime from the bank that gives you a higher rate of service.